Class Projects

This page highlights creative projects that have helped grow my skills in design, communication, and marketing strategy. It features Adobe certifications I have earned in Illustrator, Photoshop, and Adobe Creative Cloud, which reflect my hands-on experience with industry tools used for professional content creation. I’ve also included work from my Social Media Marketing class where my team worked on a campaign strategy for Wears Woody, and my Integrated Marketing Communications (IMC) class, where my team developed content and campaign ideas for White Oak Lavender Farm.

Adobe Content

Social Media Marketing

Wears Woody Campaign

Wears Woody is a clothing brand known for creating casual apparel inspired by college spirit, community, and everyday style. In class, my team worked on developing a potential marketing campaign to pitch to the company. Our project focused on ways to increase brand awareness and engagement through influencer partnerships, social media strategy, and giveaway ideas designed to connect with their target audience

Social Media Marketing

White Oak Lavender Campaign

White Oak Lavender Farm is a family-owned lavender farm known for its fields, handmade products, events, and relaxing visitor experience. The business offers products such as skincare, candles, food items, and gifts while also welcoming visitors to the farm. In my Integrated Marketing Communications class, my team created a full campaign proposal designed to increase both in-person and online sales. Our plan included a budget, timeline, social media content, promotional events, and marketing strategies to drive traffic, grow brand awareness, and encourage purchases across both channels.